Top 7 Best Toy Stores in New York

New York City is a playground of endless possibilities, and when it comes to finding the perfect toy store, the city offers a treasure trove of options. Whether you’re on the hunt for a unique gift or simply looking to indulge in a little nostalgia, our guide to the top 7 best toy stores in New York will point you in the right direction. From classic toys to the latest in interactive play, these stores offer something for everyone. Before diving into our curated list, consider the following services and aspects that make these toy stores stand out:

In-store Events: Many toy stores host events such as storytelling sessions, craft workshops, and character meet-and-greets.
Personalized Shopping Experience: Some stores offer personal shopping services to help you find the perfect toy.
Online Shopping Options: Look for stores that provide online catalogs and delivery services.
Specialty Toys: Explore stores that specialize in educational toys, vintage collectibles, or artisan creations.
Price Range: From budget-friendly options to luxury toys, consider what aligns with your budget.
Customer Reviews: Check out feedback on the store’s customer service and product quality.

With these factors in mind, you’re ready to explore the vibrant world of toy shopping in New York City. Let the adventure begin!

1. Disney Store
2. Barnes & Noble
3. Five Below

4. P!q Gifts
5. Toys "Я" Us
6. Modern State
7. Learning Express Toys

Number of companies

22618

Verified reviews

4,39

Average rating

(212)6262910

1. Disney Store

★ ★ ★ ★ ★ 4,5/5

1540 Broadway, 10036.0, New York

Children's clothing store
Toy store
Clothing store
Collectibles store
Costume store
Doll store
Gift shop

Why we chose them

The Disney Store offers a magical shopping experience in Times Square, catering to fans of all ages. As a hub for official Disney merchandise, the store provides a wide selection of products inspired by beloved franchises like Disney Princesses, Star Wars, Marvel, and Pixar. Shoppers can find everything from clothing and costumes to toys and collectibles, featuring iconic characters such as Ariel, Elsa, Spider-Man, and Buzz Lightyear. With themed sections dedicated to Marvel superheroes and Star Wars adventures, the store ensures a captivating journey for fans. It also offers a delightful range of gifts for both adults and kids, including Pixar favorites like Coco and Finding Dory, as well as a charming selection of Winnie the Pooh items for babies.

Beyond its extensive merchandise, the store is known for creating a magical atmosphere, making it a must-visit destination for Disney enthusiasts. The enchanting environment invites visitors to explore and discover new treasures with every visit, thanks to a dynamic and ever-changing product lineup. Whether seeking a special gift or indulging in some fandom fun, customers can transform their homes into a Disney wonderland with themed home goods. The Disney Store stands out for its ability to offer a unique and immersive shopping experience, ensuring it remains a beloved stop for anyone looking to bring a touch of Disney magic into their lives.

(212)2530810

2. Barnes & Noble

★ ★ ★ ★ ★ 4,6/5

33 E 17th St, 10003.0, New York

Toy store
Cafe
Game store
Book store

Why we chose them

Barnes & Noble is a beloved cornerstone in Union Square, NY, offering a rich tapestry of literary delights and more. Known as a mainstay for books, magazines, and beyond, this vibrant bookstore provides a comprehensive array of services, including a toy store, cafe, and game store. Visitors are drawn to the store’s dynamic atmosphere, where they can explore a vast selection of books while enjoying a cup of coffee or discovering unique toys and games. This location regularly hosts engaging events such as author signings and storytime sessions, catering to both book enthusiasts and families seeking a fun outing.

This bustling hub in the heart of New York City is more than just a bookstore; it’s a cultural venue that celebrates the joy of reading and community connection. With events like the B&N Annual Spooky Salon and author discussions featuring renowned writers such as Malcolm Gladwell and Louise Penny, the store is a vibrant gathering place for literary lovers. The inclusive range of in-store and virtual events ensures that there is something for everyone, making Barnes & Noble a cherished destination for both locals and visitors alike.

(332)2086937

3. Five Below

★ ★ ★ ★ ★ 4,5/5

530 5th Ave, 10036.0, New York

Toy store
Candy store
Fashion accessories store
Gift shop
Variety store

Why we chose them

Five Below is a dynamic and rapidly expanding value retailer known for its trend-right, high-quality products that captivate tweens, teens, and beyond. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, it has grown to nearly 1,200 stores across 40 states. The company offers an exhilarating shopping experience where customers are encouraged to “let go & have fun,” exploring eight vibrant worlds: Style, Room, Sports, Tech, Create, Party, Candy, and New & Now. With most items priced between $1 and $5, and some exciting finds exceeding $5 in the innovative Five Beyond Shop, Five Below provides endless possibilities for discovering the newest, coolest merchandise.

The store on Fifth Avenue in New York is a prime example of Five Below’s commitment to bringing joy and excitement to shopping. It offers an extensive range of products, from tech gadgets and fashion accessories to toys and candy, all designed to make customers smile. This colorful and music-filled environment ensures a super-fun experience for everyone, including tweens and teens. As a toy store, candy store, fashion accessories store, gift shop, and variety store, Five Below is a one-stop destination for all things fun and affordable, making it an essential addition to our directory.

(212)2279273

4. P!q Gifts

★ ★ ★ ★ ★ 4,2/5

74 W 50th St, 10112.0, New York

Toy store
Novelty store
Store
Gift shop

Why we chose them

PIQ Rockefeller Center stands out as a vibrant and eclectic destination for those seeking unique gifts and playful designs. Located in the heart of New York City, this quirky gift shop captures the essence of the city with its unexpected and international flair. Whether you’re in search of witty books, irreverent novelties, or designer toys, PIQ offers a diverse selection that promises to bring a smile to anyone’s face. The store reflects the energy and creativity of New York, providing a delightful shopping experience that is both fun and memorable.

As part of the Sarut Group, PIQ has established itself as a must-visit retail location with branches at Hudson Yards, Rockefeller Center, and SoHo in New York, as well as at the American Dream Mall in New Jersey. Described by The New York Times as “a new aspect in retail that’s a mix of day-to-day with designer toys,” PIQ seamlessly blends functional home goods with whimsical treasures from around the globe. The store’s commitment to making “form follow fun” ensures that every visit is an adventure, perfectly catering to those looking to discover the unexpected.

5. Toys "Я" Us

★ ★ ★ ★ ★ 4,4/5

7th floor, 151 W 34th St., 10001.0, New York

Toy store

Why we chose them

Toys “Я” Us at Macy’s offers an engaging and comprehensive selection of kids’ toys, games, and gear, seamlessly integrated into the Macy’s shopping experience. As a trusted source for children’s entertainment, this collaboration brings the renowned toy store’s charm and excitement to Macy’s customers. With a wide array of options for different age groups, it provides everything from action figures and educational toys to plush animals and outdoor play sets, ensuring a delightful shopping experience for families.

Located within Macy’s, the toy store offers a convenient destination for shoppers seeking high-quality toys and gifts for children. This partnership enriches Macy’s offerings, making it a one-stop destination for all family needs. Customers can explore a curated selection of toys, supported by Macy’s robust online shopping platform, which includes global shipping to over 200 locations. This integration not only enhances Macy’s in-store experience but also extends its reach, allowing customers worldwide to enjoy the playful spirit of Toys “Я” Us.

(212)8318010

6. Modern State

★ ★ ★ ★ ★ 4,3/5

112 East 86th St, 10028.0, New York

Toy store
Art supply store
Balloon store
Greeting card shop
Party store
Stationery store

Why we chose them

Modern State, formerly known as “State News,” has been a beloved fixture on New York’s Upper East Side since 1979. Renowned for its friendly customer service and extensive range of products, the store offers a unique shopping experience with its diverse departments. Shoppers can explore an impressive selection of toys, featuring top brands like Lego and Fisher Price, making it a favorite destination for children and families alike. In addition to toys, the store boasts a comprehensive party supply section, complete with everything needed to make any celebration unforgettable, from balloons to decorations and tableware.

Beyond its reputation as a toy and party hub, Modern State also caters to artistic and stationery needs, offering a wide range of art supplies and stationery essentials. Whether you’re a budding artist or a professional, the store provides top-quality materials, including oil, acrylic, and watercolor paints, as well as canvases and brushes. The greeting card department ensures that customers can find the perfect card for any occasion, while the stationery section covers everything from school projects to office supplies. With its commitment to meeting the community’s needs and adapting to current trends, this multi-department store continues to be a cherished part of the neighborhood.

(212)3698697

7. Learning Express Toys

★ ★ ★ ★ ★ 4,2/5

1071 3rd Ave, 10065.0, New York

Toy store

Why we chose them

Learning Express Toys stands out for its unique focus on educational toys, catering to a wide range of ages and interests. As an independent franchise located in NYC’s Upper East Side, the store offers an engaging selection of toys that promote learning through play. Their offerings include everything from action and sports toys to arts and creativity kits, science sets, and more. The store supports various shopping preferences with options for shipping, in-store pick-up, and curbside pick-up, ensuring a convenient experience for all customers.

Customers can explore an impressive array of categories such as puzzles, brainteasers, and STEM toys, alongside popular brands and trending items like stuffed animals and LEGO sets. The store’s thoughtfully curated selection makes it a go-to destination for those seeking toys that combine fun with educational value. By choosing to feature this company in our directory, we highlight their commitment to providing quality toys that inspire curiosity and foster development in children of all ages.

FAQs

What types of events do toy stores in New York typically offer?

Many toy stores in New York host events like storytelling sessions, craft workshops, and character meet-and-greets to enhance the shopping experience.

Are there personalized shopping services available at toy stores in New York?

Yes, some toy stores offer personal shopping services where experienced staff help you find the perfect toy based on your preferences and needs.

Can I shop for toys online from New York toy stores?

Absolutely, many toy stores in New York provide online catalogs and delivery services, allowing you to shop from the comfort of your home.

What is the price range for toys in New York stores?

Toy prices in New York can range from as low as 5 euros for budget-friendly options to over 100 euros for luxury toys, depending on the type and brand.

How do I choose the best toy store in New York?

Consider factors such as the variety of toys, in-store events, personalized services, online shopping options, and customer reviews when selecting a toy store.

What should I consider when buying specialty toys in New York?

Look for stores specializing in educational toys, vintage collectibles, or artisan creations. Make sure to check the quality and safety standards of the toys.

How can I ensure good customer service at New York toy stores?

Read customer reviews and ratings online to gauge the quality of customer service and product offerings at different toy stores in New York.

Do toy stores in New York cater to all age groups?

Yes, most toy stores in New York offer a wide range of toys suitable for different age groups, from infants to adults, including nostalgic and collectible items.