The 7 Best Market Researchers in New York

New York City is a bustling hub of innovation and commerce, making it a prime location for some of the best market researchers in the industry. Whether you’re a startup looking to understand your audience or a large corporation aiming to refine your strategies, finding the right expert is crucial. Our guide to the 7 Best Market Researchers in New York will help you navigate through top-notch professionals who can offer valuable insights and strategies tailored to your needs.

Here are some of the essential services offered by market researchers in New York and aspects to consider when choosing the right one for your business:

Consumer Insights – Understanding consumer behavior and preferences.
Competitive Analysis – Evaluating the strengths and weaknesses of competitors.
Trend Analysis – Identifying emerging trends in the marketplace.
Survey Design and Analysis – Creating and interpreting surveys to gather data.
Focus Groups – Conducting group discussions to gain qualitative insights.
Data Analytics – Using advanced techniques to analyze market data.
Brand Positioning – Developing strategies to position a brand effectively.
Pricing Strategy – Advising on optimal pricing to maximize profits.
Product Testing – Assessing new products before launch.

When selecting a market researcher, consider factors such as expertise in your industry, the methodologies they use, their track record of success, and the cost of their services. Prices can vary significantly, so it’s essential to find a professional who offers the best value for your investment. Our guide will help you find the perfect match to drive your business forward.

1. Recruit & Field Inc
2. Probe Market Research
3. Sago New York City

4. Newtonx
5. Manhattan Institute for Policy Research
6. Ipsos
7. Mediascience

Number of companies

1549

Verified reviews

4,21

Average rating

(877)3597255

1. Recruit & Field Inc

★ ★ ★ ★ ★ 5,0/5

244 5th Ave #2284, 10001.0, New York

Market researcher
Research and product development

Why we chose them

Recruit & Field Inc. stands out as a leader in market research and product development, offering a finely tuned, proactive approach to recruiting quality respondents. The company excels in meeting the demand for complex and diverse respondents, ensuring reliable insights that influence critical decisions. With a focus on consumer, B2B, and healthcare sectors, their exceptionally trained teams are committed to delivering responsive and efficient service. This dedication is echoed in client testimonials, highlighting their ability to foster strong relationships and deliver fast, effective solutions, even for the most challenging projects.

Renowned for their adaptability, accountability, and dependability, the company is recognized as a “Top Company” by Quirks, underlining their reputation in the industry. Clients appreciate their quality respondents, detailed communications, and proactive problem-solving, making them a trusted partner. The team’s willingness to undertake “outside the box” methodologies and maintain responsiveness, even after hours, sets them apart as an integral asset. With a mission to build rapport and enduring partnerships, they consistently meet the high standards expected by qualitative research professionals.

(888)4545417

2. Probe Market Research

★ ★ ★ ★ ★ 4,7/5

122 E 42nd St Suite 1620, 10168.0, New York

Market researcher

Why we chose them

Probe Market Research is a prominent firm in the United States, renowned for its expertise in market research and recruitment. Established in 2005, the company has expanded significantly, now serving every major market across the nation. They specialize in providing targeted consumer and business-to-business insights, with a particular focus on healthcare segment research. By leveraging their extensive nationwide database, the firm conducts a variety of studies such as focus groups, in-depth interviews (IDIs), website usability tests, online bulletin boards, and product trials. This integrative approach helps clients gain valuable perspectives from diverse audiences, aiding in brand development and strategic decision-making.

With offices in New York City and San Francisco, the company has carved out a niche as a leading recruitment firm dedicated to delivering tailored research solutions. Their services are designed to assist clients in shaping new products, refining marketing strategies, and enhancing customer experiences. Recognized for their ability to deliver quick and effective recruitment, the firm has earned accolades for their swift fieldwork turnaround times. By offering participants the opportunity to share their opinions and influence product development, they not only gather crucial data but also engage individuals in the market research process. The company’s dedication to understanding consumer behavior and preferences makes it an essential partner for businesses aiming to grow and strengthen their brands.

(212)7306400

3. Sago New York City

★ ★ ★ ★ ★ 3,9/5

711 3rd Ave 9th floor, 10017.0, New York

Market researcher

Why we chose them

Sago New York City, formerly known as Schlesinger Group, stands out as a premier market research facility, leveraging 55 years of industry expertise. As a global research and data partner, they specialize in connecting human answers to business questions, empowering clients to make informed decisions with confidence. Offering a comprehensive suite of qualitative and quantitative capabilities, Sago provides unparalleled access to diverse audiences. Their adaptive solutions and innovative spirit make them a leader in industries ranging from consumer packaged goods to healthcare and technology.

Located conveniently in Midtown, near Grand Central Station, Sago’s flagship facility features high-specification research suites, including the renowned Chrysler Terrace. Their state-of-the-art spaces support a variety of research methods and technologies, ensuring a seamless experience for clients. With services like Global Qualitative, Global Quantitative, and in-person facilities, Sago enables deeper customer connections. Their cutting-edge tools, such as Methodify® for automated research and QualBoard® for digital discussions, further enhance their offerings, making them an essential addition to our directory.

(201)5806569

4. Newtonx

★ ★ ★ ★ ★ 4,7/5

185 Madison Ave Floor 7, 10016.0, New York

Market researcher

Why we chose them

NewtonX is revolutionizing the B2B research landscape by offering unparalleled access to verified business insights through its AI-driven algorithm, the NewtonX Graph. This innovative tool custom recruits professionals from an open network of 1.1 billion individuals across 140 industries, ensuring a 100% verified sample. By solving the challenges faced by today’s insights leaders, NewtonX empowers leading businesses to make confident, data-driven decisions. Their comprehensive research methodologies include quantitative, qualitative, and mixed-method approaches, making them a thought partner for brands seeking to enhance their strategies with deep, subject matter expertise.

As the only B2B market research company that guarantees 100% ID-verified samples, NewtonX is setting a new standard in the industry. Their extensive range of services covers market research consulting, brand and communications research, customer segmentation, market opportunity analysis, and product testing. With a focus on industries such as technology, financial services, and healthcare, NewtonX provides tailored insights that drive innovation and growth. By offering tools like NewtonX Prime, they give investors and analysts a competitive edge with instant access to expert surveys and transcripts, further cementing their position as a leader in the B2B research field.

(212)5997000

5. Manhattan Institute for Policy Research

★ ★ ★ ★ ★ 3,2/5

52 Vanderbilt Ave, 10017.0, New York

Market researcher
Government economic program
Research institute
Non
profit organization

Why we chose them

The Manhattan Institute for Policy Research stands out as a leading conservative think tank in the United States, dedicated to addressing crucial issues in policy and urban affairs. With a focus on promoting prosperity and safety in America’s cities, the institute excels in areas such as economics, governance, education, and public safety. Through a combination of publications, multimedia content, and events, the organization provides in-depth analysis and creative solutions aimed at fostering competition, entrepreneurship, and fiscal responsibility at state and local levels. Their work is driven by a commitment to evidence-based reforms that enhance quality of life and economic freedom.

As a non-profit organization, the institute champions diverse policy areas including energy, culture, and health, offering constructive alternatives to contemporary cultural divides and promoting transparency and accountability. Through projects like the Adam Smith Society and the Metropolitan Majority, they engage with a community of business professionals and address multiethnic mainstream issues in metropolitan areas. The Manhattan Institute’s dedication to research integrity and innovation ensures its policy recommendations remain relevant and impactful, making it an essential addition to our company directory for its bold and independent approach to policy research.

(212)2653200

6. Ipsos

★ ★ ★ ★ ★ 3,1/5

200 Park Ave, 10166.0, New York

Market researcher

Why we chose them

Ipsos stands out as a leading global market research and public opinion specialist, offering comprehensive insights across 90 markets worldwide. Known for their innovative approach, they empower clients to make informed and strategic decisions with their tagline, “Game Changers.” Their expertise spans diverse fields including media and brand communication, consumer behavior, customer experience, and societal trends, making them a vital resource for businesses looking to understand and navigate complex market dynamics.

With a keen focus on the future, Ipsos leverages cutting-edge technologies like generative AI to enhance research methodologies and customer experiences. Their commitment to providing high-quality online data and insights is evident in their exploration of how AI impacts human interactions and business growth. Emphasizing privacy and data quality, Ipsos ensures that their research not only drives smarter business strategies but also respects user preferences and data protection standards.

7. Mediascience

★ ★ ★ ★ ★ 4,9/5

552 7th Ave Suite 302, 10018.0, New York

Market researcher

Why we chose them

MediaScience stands out as a leader in the field of market research, offering innovative solutions to understand consumer behavior and preferences. Their cutting-edge methodologies and analytical techniques provide clients with deep insights into market trends, enabling businesses to make informed decisions. This company’s expertise in decoding complex data and consumer responses sets them apart in the industry, making them a valuable asset for any organization looking to refine their marketing strategies.

We chose to include this company in our directory due to their exceptional ability to translate data into actionable strategies. Their commitment to delivering precise and reliable results ensures businesses can stay ahead of the competition. With a focus on enhancing understanding of consumer engagement, they are a trusted partner for companies aiming to optimize their market impact and achieve sustainable growth.

FAQs

What services do market researchers in New York typically offer?

Market researchers in New York offer services such as consumer insights, competitive analysis, trend analysis, survey design and analysis, focus groups, data analytics, brand positioning, pricing strategy, and product testing.

How do I choose the right market researcher for my business?

When choosing a market researcher, consider their expertise in your industry, the methodologies they use, their track record of success, and the cost of their services. It's crucial to find a professional who offers the best value for your investment.

What is the average cost of hiring a market researcher in New York?

The cost of hiring a market researcher in New York can vary widely, but on average, you might expect to pay between €2,000 and €10,000, depending on the complexity and scope of the services required.

How long does it typically take to complete a market research project?

The timeline for a market research project can vary depending on the scope and complexity. Generally, projects can take anywhere from a few weeks to several months to complete.

What should I consider when evaluating a market researcher's track record?

When evaluating a market researcher's track record, look for case studies, client testimonials, and examples of past projects. Consider their experience in your specific industry and the success of their previous work.

How important is industry expertise when selecting a market researcher?

Industry expertise is crucial when selecting a market researcher, as it ensures they understand the specific challenges and opportunities within your market, leading to more tailored and effective insights.

What methodologies do market researchers in New York typically use?

Market researchers in New York commonly use methodologies such as qualitative research (focus groups, interviews), quantitative research (surveys, data analysis), and mixed-method approaches to provide comprehensive insights.

How can market researchers assist with brand positioning?

Market researchers can assist with brand positioning by analyzing consumer perceptions, identifying competitive differentiators, and developing strategies that align with market needs and brand strengths to position the brand effectively.